If you have read some of the articles on this blog, you have known definitely that managing social networks effectively, and above all consistently, is a determining factor in the success of your blog or online activity.
Social networks are not only a very important platform for interacting with their users and promoting products and services, but they are also important for the acquisition of new traffic.
Recently, Search Engine Journal published the results of a survey conducted by over 200 digital marketing professionals. For 62% of respondents, Facebook remains the most important social platform. 80% believed that presence and activeness on social media is an effective choice for the small business.
This is data that does not surprise me too much, considering the impressive number of active users on social media. In all over the world 412 million+ users are active on social media and spend an average of 2 hours a day on social media.
How to manage Social Networks in Autopilot
Buffer is a very simple tool to use. To date, it has over 1 million users and allows managing the shares on the following platforms:
Using Buffer you can manage social networks by scheduling your publications in advance (determining day and time). You can share links and images, shorten links thanks to the integration with bit.ly and access an analysis page where you can see how many comments, shares, etc. has received on every post.
Buffer has different membership levels, one is free (with limitations in the number of shares and accounts you can manage), the one is called “Awesome”, which costs $ 10/month and allows you to manage up to 10 social profiles, and 4 plans dedicated to companies and agencies of various sizes.
In addition, Buffer can be integrated with various apps and extensions, which will help you manage social networks in a very effective way.
The strength of this instrument is certainly the simplicity and immediacy of use of the interface.
The second among the tools to manage the social networks that I want to present you today is Hootsuite. This tool can, at first use, be less intuitive than Buffer. However, it is full of functionality and certainly very valid.
Hootsuite allows you to manage the shares on the following platforms:
and others again through the apps.
Unlike Buffer, Hootsuite allows you to manage conversations directly from its interface, for example by leaving comments to posts.
Moreover, using this tool you can generate real downloadable reports to monitor the performance of your activity on social networks.
With Hootsuite you can also choose keywords (or the name of your brand) to be monitored. In this way you will be able to study what is shared, your reputation and who to follow to keep up to date.
Hootsuite has five membership plans: Free (free, but limited to 3 profiles), Professional (10 social profiles and 1 user), Team (20 profiles and 3 users), Business (50 profiles and 5 users ) and, finally, Enterprise (a customized solution for social activities).
Finally, with Hootsuite you can create social campaigns to engage users and collect their details. You can get this feature in the free plan also. The contests available include lotteries, registration forms, galleries, contests that allow users to upload videos and photos, vote and win prizes. These are excellent tools to grow the list of newsletter subscribers and increase the visibility of your brand and the involvement of your users on social media.
The strength of this tool is undoubtedly the large number of features and the ability to manage all social activities (not just program that shares) from a single interface.
Read also: The best plugins to integrate Facebook on your WordPress site!
TweetDeck is the Twitter tool to program and manage your shares on social networks.
Obviously, this tool is limited to Twitter. However, it is very effective to organize your feeds, filter conversations, schedule shares and receive notifications.
The strength of this tool is, without a doubt, that allows you to manage an unlimited number of Twitter accounts for free.
Moreover, it can be used both as a web app and directly on your desktop thanks to a software downloadable on both Windows and AppleMac.
A note on how to manage social networks
Without a doubt, the tools I presented to you today are very useful for planning your shares and, consequently, maintaining a constant flow without having to spend much of your time daily managing social networks.
However, it is important to remember that social networks should be used not only to promote their site, but also to share news and interact actively with their users. Make sure, to always monitor your accounts and make sure that even the pre-programmed posts are relevant to your business and what happens in the industry in which you operate.
Today I presented you with three very useful tools to manage social networks. What do you think about it? Do you have others to suggest? Leave a comment at the end of the article and share your experience with us.