Blog promotion is where I see most bloggers fail. There are many good bloggers who have never heard of, just because they do not know how, or do not want to promote their blog.
The most important advice I can give you on promoting your blog is to not hesitate to talk to people!
I’ve heard many bloggers say that they do not promote their blogs simply because they do not think they’re promoting them. They say things like “I do not have enough articles yet” or “I have to work on the design of the site first”.
Do not do the same! If you have taken the time to set up a good site with quality content, then you have to talk to people about it. Be proud of your work.
So, how to promote your blog? Well, it turns out that the most effective methods of promotion are free!
1. Social networks
Chances are you already have a Facebook account and maybe even a Twitter account. When you post something on your blog, make sure you also share the link to your blog on your social accounts.
It also helps to get in touch with people interested in your subject. Send a friend request to bloggers in your niche and make sure you also follow them on Twitter.
You may be surprised at the number of people finding your article interesting and then sharing the link with their friends.
2. Comments on other blogs
On many blogs, you can leave a comment with a link to your own blog. If you make useful comments on blogs related to your subject, you will highlight your blog for people interested in your subject.
Warning! Do not abuse this method.
If you leave bad comments on the articles just to make your name known, it will hurt your blog. In addition, comments of low quality are likely to be deleted by the owner of the blog.
If you make a useful comment, people are more likely to visit your site to find out more about what you have to say on the subject.
3. Make links to other blogs
One of the best ideas for writing a blog post is to write a response to an article from another blog. This could be a blog post that you do not agree with or simply have something else to add to.
When you do, be sure to link to the blog. On most blogs this creates a “trackback”.
A trackback simply means that the blog to which you have created a link will also publish a link (automatically) to your blog. This means that anyone reading the other blog will also see the link to your blog and may click on it to visit your blog.
4. Guest post
Another way to make your blog known to readers of other blogs is to write guest posts.
To write a guest post, you simply need to contact other blog owners and offer to write an article for their site.
Not all bloggers are open to the idea; but if you can find some who are, it’s a good deal for everyone. You provide them with quality content, and in return you insert a link to your blog in the article. If people appreciate your article, then they are likely to visit your blog for more good content.
5. Online forums
If you do not have it already, you need to participate in popular online forums related to your topic. For example, if your blog is talking about dog training, join a group of popular dog training forums.
Many forums will allow you to post a link to your site in the signature at the bottom of every message you write. Some forums may constrain you to a few messages before allowing you to do so.
Once you have joined the forum, leave useful messages. Just like with blog comments, the content of the posts on the forum must be of good quality and useful. Nobody will want to read your blog if your posts on the forum are not considered useful and interesting.
6. Frequent publications
Previous promotion methods all focus on getting new readers for your blog. This is usually the most difficult step for a blog. However, you must also make sure that once the readers arrive on your blog, they come back!
Posting new articles frequently (at least once a week, but preferably every 1-2 days) is the key to building and maintaining a great follow-up.
Your content can be fantastic; but if you only publish once a month, people can forget about your blog. You have to find a balance between quality and quantity. It’s a difficult balance for any blogger, because it’s not always easy to write a quality article every day or every week.
If you are having trouble finding ideas for writing, review the previous step in this guide.
Now you have learned what you need to know to start your blog and attract readers to your site. For some bloggers, this is the end goal. They just want to have their ideas read and have the opportunity to participate in a community of like-minded people.
However, once you have developed a decent follow up, you can start making your blog profitable if you wish. Discover the next and last step now to learn how to generate money with your blog.