For a small and medium business, it is essential to have a website, but there are some mistakes that should not be committed: here is what they are.
It is often thought that it is enough to create a website to start selling online and to increase turnover. But to save money on the creation of the Internet site, we rely on “familiar” solutions: we ask for help from our relatives or a friend who is willing to do so in exchange for visibility.
This way you will save money, but the website could be completely useless if you do not respect the precise parameters. If this happens, you will fail to achieve your goals and you will not be able to increase your turnover. There are several errors that can be made during the development of the website: we create substandard content that users have no interest in reading or using themes that are not responsive, or that do not fit the screen of the device used, a feature that has become increasingly important with the increase in traffic generated by smartphones.
Do not be impatience
The first mistake to avoid when creating your company’s website is not to try to get results immediately. The Internet site needs to “grow” and to position itself slowly on search engines.
If you want to grow your project, you need to update it constantly and with quality content: in this way users will begin to appreciate it and the first results will arrive, even from the point of view of the company’s turnover.
The secret of success is, therefore, having patience in waiting for the results and constantly updating the site.
Avoid publishing poor quality content
The quality makes the difference. And small and medium-sized businesses that sell abroad should know it well. Much of success depends on the quality of the products that are produced. And the same quality is also required for content that is published on its website. Well written content allows your website to position itself on search engines and to be found by potential customers. To write quality articles you need to use the right words and that respond to user requests. Only in this way, customers will visit our website and can learn about the products and services we offer.
In addition to content, you must also use images that are impactful and convince the user to click on the page. To welcome the user on the website are the photos: if you use grainy images or are not in line with the products offered by the company, the user will soon exit the page, thinking that the company is not reliable.
To save money in the creation of the website, we usually use themes that are not responsive, i.e they do not fit the screen of the device you are using. Because of the non-responsive themes, the display of the website from the smartphone creates problems of navigation to users, who soon leave the site and go to search for other companies that offer the same service. To save on the topic, a possible customer has been lost.
E-commerce site with few products for sale
Deciding to open an e-commerce site is an important choice that can lead the company to increase its turnover considerably. But you should not make the mistake of opening an e-commerce with a few products. When people want to buy an online product, they always compare at least 4 or 5 different models: if our e-commerce offers only one, they will be led to choose another company to make the purchase. Relevant descriptions and good quality images should also be included.