DuckDuckGo, What it is and how it works, the search engine, best alternative to Google ensures you privacy protection.
From DuckDuckGo to Qwant, there is a new generation of search engines that challenge Google by offering what is increasingly questioned on Big G: the protection of privacy.
A difference of traditional search engines like Google or Bing, when accessing a page from DuckDuckGo, the site is visited not know which route and search keys was found. DuckDuckGo is also oriented to provide faster answers through fewer clicks thanks to Instant Answers, open source functions and therefore subject to corrections and updates by any developer.
How DuckDuckGo works
To use DuckDuckGo just go to duckduckgo.com and click on Install to add the extension to Google Chrome or Safari. The app for Android and iOS is also available.
Already on the homepage are shown the 3 main features of the search engine that differentiate it from Google:
1) Personal information is not stored
2) No ads are shown based on search history
3) There is no tracking, ever, while on Google and other engines, searches are also monitored in incognito mode.
The user will also see fewer ads, “less confusion, less spam and cleaner design, “says the company. “All of this is possible because we focus on just web search, and we do not have to promote other services on our results pages.”
How does it earn?
Then how does it make money and compete with the giants of the web that collect our data to sell them to advertisers? DuckDuckGo uses 2 different business models: on the one hand it offers advertisements based on searches, labeling them as advertising; on the other, it has affiliations with partners, such as Amazon.
Differences with Google
When we click on the links from Google or Bing, even in incognito mode, the search entries are sent to the site that we visit in the HTTP URL string. When you open a page, the device automatically shares certain information, such as the IP address, which can be used to identify us.
DuckDuckGo is different: it prevents this tracking from occurring and deletes it from the default settings in the search results. Here the sites know that we have visited them, but not with which search key, and can not access personal information to identify us and offer services and advertising.
There is also an encrypted version of DuckDuckGo that automatically modifies links to some sites, such as Facebook, Wikipedia, Twitter, Amazon, to switch to encrypted versions.
The story of DuckDuckGo
DuckDuckGo was founded in 2008 by Gabriel Weinberg, an entrepreneur who launched the Database Name, a short-lived social network. Initially, Weinberg was self-financing until, in 2011, it obtained funding from Union Square Ventures, which turned the site into a pre-defined search engine.
The name DuckDuckGo comes from the popular game of the goose. “There are no hidden meanings and metaphors“, explains Weinberg.
Recently, DDG registered about 19 million searches a day, and according to Alexa data, the anti-Google search engine has almost doubled its popularity in recent years, ranking 200th in the ranking of the most popular sites in the world.
DuckDuckGo is on track, but will have to improve the accuracy of results if it wants to attract at least half of Google’s users.