When a user downloads your app, you might feel like your job is done. While getting those downloads is the ultimate goal, your existing users actually offer a unique opportunity to grow your app and take it to the next level.
We’re talking of course about user reviews. At a glance, these might seem inconsequential, but this couldn’t be further from the truth. The reality is that reviews are so important that we see many developers use services such as apptimizer.net to get them. Why should you encourage users to leave reviews of your app? Let’s find out.
How Do Reviews Work?
Reviews can be left by users of your app to share their thoughts and feelings. They can leave a simple star or numerical rating, or a more detailed comment where they are free to write what they want.
All user reviews, good or bad, will then be displayed on your app’s product page. Here, all future visitors to your product page will be able to view and read all the reviews, which can significantly influence their behavior and be a major factor that can determine whether or not they decide to actually download your app.
Increasing Downloads
The number of downloads your app has is the most important metric for evaluating success. The more people download your app, the more confident you will be that it is a quality product, and the more money you will eventually make.
One of the most effective ways of increasing your app downloads is by encouraging users to leave reviews. When a potential customer visits your product page, one of the first things they check out is the reviews section.
Research has revealed that 95% of customers read online reviews, with almost 60% reporting that they would be willing to pay more for goods and services that have lots of positive reviews.
If you have lots of good reviews, visitors to your product page will be far more likely to download your app. This is an incredibly effective method of growing your app and user base.
Improving Brand Reputation
As well as increasing downloads, reviews can influence how consumers think about your app and how they perceive your general brand.
If your app has lots of positive reviews, this will assure users that it is of high quality and that it will function as described. It will also assure them that the app is safe to use and will not pose a security risk.
However, bad reviews can make users perceive your app as unreliable and of poor quality, and even that it is unsafe to use. This can have serious implications, it can affect your profits and harm the reputation of your brand.
Encourage your users to leave reviews. However, you must ensure that your app functions well and is safe to use to avoid users leaving negative reviews.
Conclusion
Creating a successful app is tough. Not only does your app need to be technically sound, but it must also be able to stand out in an extremely competitive market landscape. Use this guide to learn why you should encourage users to leave reviews and how it can benefit your business.