Imagine sitting at a desk for nine hours straight, and all you have to do is analyze each consumer’s behavior and send out attractive emails to potential leads. You have to go through individual data sets of all these consumers and identify potential consumer behavior that might lead to a sale. Sounds tiring, doesn’t it? It is. This is why you need to shift towards an automated work environment where most of these monotonous everyday tasks are done on their own. That is where marketing automation comes to the rescue.
Wondering what’s all the hype about marketing automation?
So, without further ado, let’s get started!
What is Marketing Automation?
Marketing automation is the process of automating your marketing strategies. These strategies are based on the variables you identify and store in the marketing software. The marketing software stores all the user information in one single variable, and whenever a consumer behaves in a pattern identified in your software as a potential customer, it automatically sends out an email to that person.
These automated emails are very efficient and can drive massive revenues for the company. Studies have shown that automated marketing can drive click rates to your ads by a whopping 196% and consequently generate significantly more revenue for the company than standard promotion emails.
What Are Personalized Emails?
You must be wondering that although marketing automation might help reduce monotonous work emails, it cannot help you target the right audience with the right content. Well, guess what, it only gets better from here. The automated marketing software stores big data sets and does it in a way, creating a specified profile of that customer. It assesses everything that the consumer does and only sends a promotional email based on that individual customer’s interests.
If the consumer is interested in wallets, it would only pitch promotional emails related to wallets or maybe expand them to accessories. If another prospective consumer is interested in dog food, it will base the promotional email for that customer based on the data sets it has received from the client’s end, i.e., dog food.
Why Is Marketing Automation Important?
Imagine you’re surfing on the web for a nice pair of Chelsea boots, and you get an ad for a repair market downtown; you obviously wouldn’t be interested in it and would ignore it. Now, on the contrary, what if you were surfing the web for Chelsea boots and you got an ad for a bespoke cobbler; wouldn’t that catch your attention? Well, that’s exactly what it does. Marketing automation helps you send personalized content making it a much more reliable way to expand your reach and see improved results.
Marketing Through Ads
Marketing automation gives you the ability to personalize email content and market ads tailored to each customer’s wants and needs. Although it might only sound like a very efficient way of marketing products, it is also extremely effective in providing a personalized experience to your end-user, giving them a sense of importance and grabbing their attention right away!
Marketing Automation Services
SaaS email marketing grants you access to pre-built SaaS email examples reducing the time required to send out welcome, promotional, or any sort of work emails.
SaaS marketing automation also helps you with your setup; it guides you through the implementation phase and suggests best practices that top SaaS companies use to optimize the end-user experience.
And that’s not all! It also gives you the ability to manage lists, improve deliverability, and monitor advanced metrics to aid you in making data-driven decisions.
Now that we’ve covered marketing automation and all its services let’s understand how to use it to help your business grow.
How to Use Marketing Automation?
Marketing automation is not just a tool for big businesses. It is especially important for businesses that are already strapped for resources and time as it has the potential to have a strong impact necessary to boost new startups.
So how can you benefit from marketing automation? You can use marketing automation for several purposes, such as:
Warm-Up Cold Clients
A company’s biggest challenge is a cold potential client/subscriber who is not turning into a customer. Do you have a subscriber who’s not been responding to your emails? Well, it’s partly because you don’t send them personalized ones. However, with this automated software, you can warm up cold subscribers over time by sending them engaging emails regularly. Studies suggest that personalized emails have increased sales of businesses by approximately 20 to 25 percent.
Giving Warm Leads to Sales
Giving warm leads to the sales team means that you have basically done half of their work and now all they have to do is follow up with that lead.
Building Relations
New customers hardly ever make big purchases from a business they are hearing about for the first time. This is why building a relationship with your client is very important. This is where marketing automation can help you generate personalized emails and thoughtful messages. Maybe you can even send them a coupon on their birthday, which might take your employee-customer relationship to the next level.
Automating Tasks
Automating your reports and social media can save you numerous hours that you otherwise would be spending in preparing data visualizations and reports and presenting them to the team. It can also auto-generate social media posts to boost your social media projection and keep you relevant for the SEO algorithm.
Summing It Up
Marketing automation not only helps you target potential clients but also warm up former cold ones. It assists you in most of your monotonous tasks while also contributing to building relations with your clients, thus helping you retain the clients you already have and bringing in new ones.
Although you might be a tad late coming into the marketing automation industry, there is no need to worry as we are here to assist you in all the challenges you might face. It is evident that marketing automation is the future, and when done efficiently, it can boost your engagement rates and build strong relations with the customers. SaaS email marketing can help create a better organizational structure, so this might be your calling if you haven’t incorporated marketing automation until now!