SEO or Search Engine Optimization is the modern digital marketing strategy that is synonymous with attracting multiple benefits. It works on the simple concept to gain top positions in the searches made by customers looking for the same services or products. More than 64% of the digital marketers actively invest time in Search Engine Optimization or SEO.
SEO is one of the crucial and essential parts of any digital marketing policy and aims to improve website traffic. However, there are more than 1.72 billion active websites present currently. Therefore, it is crucial than ever to implement the top SEO strategies for the business’s website.
Any business may implement SEO strategies but still face challenges in improving website traffic. However, website traffic will increase if a company understands SEO and uses the best combination to provide customers with what they’re looking for.
Let us start by quickly understanding the main types of SEO and then going through the top size basic SEO principles that have proven to improve the website traffic for any business.
Types Of SEO To Improve Website Traffic
Many digital marketers are aware that SEO is not a single step but a detailed strategy. This race of rankings can be won or at least settled at a top place with a deep understanding of the different types of SEO. The goal for all these SEO variants remains the same, i.e., increasing the website traffic. The main six SEO types are:
On-Page SEO
It is the combination of all possible website content of the business. It covers crisp and informative content and goes up to the call-to-action (CTAs). Excellent website design that amounts to creating a first impression on the visitors comes under on-page SEO only.
Technical SEO
It is an exclusive branch of the on-page SEO that uses technical concepts like secure HTTP connection, optimizes images, cache information for exemplary speeds, etc. Uploading detailed sitemaps, using schema markup, updating robots.txt files, etc., are covered in technical SEO only.
Off-Page SEO
It is often referred to as link building. Having backlinks from authoritative websites improves the impression of the website by a significant amount. It covers exclusive content from social media and solid promotion channels. The off-page SEO covers all backend promotion that is not on the website page.
Local SEO
Online queries like “near me” or “where to buy” on mobile devices have only increased over 200% in the last two years. Hence the local SEO holds a particular position in any digital marketing department. The local listing further requires correct information, optimized images, etc., to improve website traffic.
YouTube SEO
YouTube is a popular search engine, and hence it becomes crucial to optimizing the business’s content on it. Creating informative and entertaining YouTube videos increases the comments, likes, and subscribers that help businesses rank at the top positions in YouTube searches. In addition, linking your YouTube videos, embedding in blogs, encouraging comments, discussion, etc., help improve YouTube rankings.
App Store Optimization
The leading apps stores- Apple’s app store and Google’s Play store are progressive search engines. The business apps competing to stay at the top in the app stores require dedicated optimization. It is very similar to the on-page SEO that includes full attention to the app title, icon, etc., that should be attractive and informative.
Top And Tested SEO Principles To Improve Website Traffic
Attracting more audience to the business’s website is the key to generate more leads for the products or services. So, is it so difficult to ensure the same? Below are the top six SEO principles that are highly generic and can be employed by any modern digital marketer.
Power Of Keywords
Keywords are a part of the SEO that needs to be added on the web pages, content, etc. The additional web pages should also include the top keywords that come in generic SEO and cover local SEO. It helps the websites to go in the top searches while the person is still typing the query.
Keyword Conversion
It is an entire division of the keywords used. The keyword conversion focuses on targeting the top keywords, paying for them (in specific cases), etc. It ensures that the potential visitors are successfully converted into customers. It includes dedicated research according to the related keywords.
Tagging For Images
Tagging the images is the part of the indexing that is crucial for improving website traffic. The absence of tags in the pictures makes them null in the searches, and hence there is no use in uploading them. Therefore, to ensure that the search engine identifies the use of the image, it puts an index on it, finds a place to store it, etc. Tagging the photos is an eternal part of the SEO strategy.
Power Of Social Media
The world is already on social media, with many users opening their social media accounts firstly in the morning. While any business is working on improving website traffic, you can’t ignore social media platforms. It is all about reflecting the business policies, thoughts, and offerings to all social media users.
Power Of Meta Description
A crisp and informative meta description within 160 characters will attract customers even if a website is not at the top position in any search. While many may argue who reads the Meta description, it is usually observed that the customers searching on Google have a quick look at these descriptions frequently. Thus, the know-more, visit, etc., words in the meta description hit the target with increased website clicks.
Develop An Internal Linking Strategy
Internal linking helps digital marketers link the websites to the different blogs or content pages. It not only improves the webpage’s authority but helps visitors with fresh content with detailed information. The indexing of the internal pages ensures the search engines crawl on the different web pages easily. Bloggers can actively contribute to the internal linking strategy.
Wrapping Up
With SEO driving more than 1000% website traffic than any other possible means of digital marketing, it is an impossible strategy to compromise with. It all starts with a deep understanding of the different types of SEO: on-page, off-page, YouTube, app optimization, technical SEO, local SEO, etc.
The native SEO principles like using the power of keywords, Meta description, social media, etc., hit the bull’s eye with the least effort. However, not to miss are the keywords conversion, image tagging, and link building, etc., that promises to keep the website shining in all relevant searches.With the website design counting to more than 94% cases of good or bad first impressions, there is a lot at stake while talking about the website traffic. It is about increasing the web traffic and ensuring quality information to the audience that takes no time to become a prospective audience.