If you own a business, you’ll be familiar with SEO. You’ll also be very much aware of just how important it is for a business.
For every business to survive in the modern world, they need to make sales through their digital presence. With the world, and shopping slowly but surely turning digital, SEO has never been more important.
With 93% of online experiences beginning with a search engine and 57% of B2B marketers stating that SEO generates more leads than any other marketing technique, you can see why marketing directs their attention to SEO.
Here are the top SEO techniques for content optimization that you need to adopt.
1. Be clever with keywords
We know, you might be wondering how is this “cutting edge,” however, keywords aren’t used in the same way that they once were. As search engines and results become more saturated, you have to be a little bit smarter with your keywords.
Keywords are genuinely the most crucial part of your SEO strategy, without them, your prospects might never find you when they search.
Let’s imagine you have a handmade soap business. The apparent keywords would be handmade + soap. However, you have to think a little more outside of the box to really make a difference.
You have to imagine you’re the shopper, and also think about your niche and what you have to offer. From this, you can add these keywords into your content, image descriptions, URLs, and headings.
You can do your keyword research using tools like Google Adwords. Don’t forget to include longtail keywords – half of all search queries are four-plus words in length, and, there will be less competition for these phrases.
Something which creates higher conversion rates is using niche keywords. Think about it, if your shopper is searching “handmade soap,” how close are they to buying from you?
Comparatively, if your shopper searches “Handmade soap without palm oil” or “handmade soap for oily skin.” They are much closer to buying, as they have a much clearer idea of what they want.
It’s tempting to use popular keywords, but the ones that convert to sales are usually the ones with less competition.
2. The content itself
Keywords are great, sure. Great content is better, though. The content that you create acts as a valuable vehicle that drives sales and reaches new audiences.
When internet users search the internet for information, a product or service, they’ll more than likely come across hundreds of social media posts, blogs or web pages.
It’s your job to create content that will provide them with the information, and encourage them to make a sale. When you make the content amazing, you’ll build a relationship and give yourself ground to convert these relationships into sales.
Google prioritizes fresh, comprehensive content. Your content has to be relevant, unique and score well on the readability scale. Google also favors content that is at least 500 words but remember: many internet browsers don’t like to read for too long.
If you’re not versed in content creation, it’s always a great idea to delegate such tasks to businesses like Trust My Paper that can assist you with content creation, strategy, or editing.
Exceptional content comes in many molds, and you should explore all varieties. This can be blogs, infographics, videos, e-books, reviews, and user-generated content.
Don’t forget to use links throughout your content, this also helps with SEO. Just a top tip.
3. You need to consider mobile
One of the most significant changes to SEO has actually arisen in the past few years. This is the emphasis on mobile. As of 2015, more searches are done every day on a mobile device, than on a desktop.
A simple way that you can make sure people are coming and staying on your site is by making it mobile-friendly. You can also target certain content towards mobile users. Think newsletters being released during commuting times – when many users are scrolling through their phone on the subway.
WordPress, as a host, makes excellent mobile-friendly sites, taking the trouble away from you. That’s something to consider.
4. Go local
Local SEO is another SEO trend that has become popular in the last couple of years. 72% of consumers that perform a local search will visit a store within 5 miles of their current location.
You need to consider local keywords and landing pages if you want to drive business to both your physical and online store/site. In terms of content, create local content.
5. You’re not addressing robots
Making your content with a human touch is essential. You’re not targeting robots (at least, we hope not). People use search engines to get answers to questions – that’s the primary reason.
Whether it’s a what, where, how, why or who – they are searching for answers. You need to try and anticipate questions that will be asked, that relate to your business.
Say you’re a cake decorating business, for example. The questions that relate to your business might be:
“How can I get a custom birthday cake?”
“What’s the best cake in New York?”
“Where can I find a cake decorator in Chicago?”
From here, create content and landing pages that include these keywords. This way people will find an answer to their question, and hopefully stick with you.
Headlines are also super important, in this sense. For blog content, you want people to click – this means creating SEO headlines. The best way to do this is by answering a question or using hyperboles. For instance:
The best cake decorator in New York
How to get the best custom birthday cake for your friend
6. Don’t forget social media
Only recently have people began looking at social media as an extension of SEO.
Shares, likes, and comments on various social media platforms are very quickly becoming an influence on search rankings. You should keep one step ahead of the game and try to implement a social media plan in your SEO strategy.
For this, you’ll need to do a bit of market research. Lifestyle topics rank really well on Pinterest, whereas business topics rank high on LinkedIn. Social media also acts as an extension of customer service – utilize it, it is free after all.
Don’t forget your keyword research in this either.
Also, making content that will get shared on social media is important. This will help your brand to reach new audiences, and potentially new customers or clients.
Creating content that appeals to a vast audience, and also proves to be worthy of a share is essential. Facebook is extremely video heavy – which is definitely something to look into.
7. Keep up with analytics
It’s all pretty meaningless unless you’re keeping track – make sure you’re checking with analytics to see what’s working well, and what isn’t working so well.
Google Analytics is one of the most powerful tools for this. This handy resource allows you to track the bounce rate, traffic, and various clicks. Try to work out what pieces of content worked really well, and ask yourself why.
Don’t forget to track your social media analytics too. Sometimes you can even see how many people clicked on your links – this way you can check how your social media can be improved.
As SEO evolves, you’ll have to find new ways to create cutting edge SEO techniques, and analytics will guide you to this.
SEO is a full-time job, creating and maintaining a content and SEO strategy takes time, and continuously needs evolving. When done correctly, it can ultimately boost your sales and online presence.
We hope these hints and tips helped you to expand past the basics, and implement broader SEO techniques.