How MailChimp works

Create a list of users

A list is a collection of email addresses of users subscribed to the newsletter. On MailChimp you can create a list either by entering user data manually or by importing CSV or TXT files.

To create a new list on MailChimp, press on the Lists item in the menu at the top and click on the Create list button located at the top right. Then press again on the Create list button and enter the required data: List Name with the name of the list; Default from email address to enter the email address to be set as the sender; Default from name with the name to be displayed as sender and Remind people how the signed up to your list to insert a message that reminds users registered in the list of the reason for receiving the email in question.

Now, make sure the data in the Contact information for this list field is correct, otherwise press the Edit button to edit it, then check the checkbox next to the options you prefer the most.

• Enable double opt-in: to implement a double confirmation system for users who subscribe to the newsletter.
• Daily summary: to receive daily a summary of users who have signed up and deleted from the newsletter;
• One-by-one (subscribe): to receive a notification every time a user signs up for the newsletter;
• One-by-one (unsubscribe): to receive a notification every time a user deletes from the newsletter.

After completing the creation of the list and set the options that you find most useful, click on the Save button to save the list you have created. At this point, click on the Add contacts item and click on the Add a subscriber option to manually add users to the newly created list. Then enter the user’s data in the fields Email address, First name, Last name and put the check mark next to the item This person gave me permission to email them to confirm that the user in question has given you permission to be subscribed to the newsletter and therefore it is not necessary to send a confirmation email. To add the user to the list, press the Subscribe button and you’re done.

Alternatively, you can choose a mass import by pressing on the Add contacts and Import contacts items, after which you place a check mark next to one of the available options.

• CSV or tab-delimited text file: to import a list of users from a CSV or TXT file;
• Copy/paste from file: allows you to import a list by copying data from an XLS or XLSX file and pasting it into a special field;
• Integrated service: to import a list of users through services such as Google Drive, Google Contacts, Eventbrite, Capsules, Zendesk, Costant contact and many others.

Made your choice, press the Next button and follow the instructions shown on the screen to complete the import. For example, if you have chosen the import from CSV file press the Browse button to select the file on your computer, then press the Next button and you’re done.

If it is the first newsletter you are creating and you do not yet have registered users, after creating the list you must enter an entry form on your site. Then press the Lists button at the top of the main screen of your MailChimp account, then find the list you have created, click on the down arrow icon on the right and select the Signup forms option.

Now, select one of the registration forms available between Embedded forms and Subscriber pop-ups, apply the graphic style you prefer, insert the fields to view and copy the HTML code that you see under Copy/paste into your site and paste it on the page of your site where you want to view the newsletter subscription form.

To view and manage the created lists and registered users, press the Lists button at the top of the main screen of your MailChimp account, then press the Create list button again to create new lists or click on the list you want to manage to view users subscribers. To delete a list, instead, put the check mark next to its name and click on the Delete button, type the Delete message in the Type Delete to confirm field and press the Delete button again.