Earlier, making a website was the work for developers, but with technological advancements, it has become easier to make your website and perform lawyer seo on your own.
Lawyer websites or law firm websites are like any other website, but some specifications and modifications pertain to this legal domain.
Some important pages that a law firm website must have-
- Homepage- A homepage is like an introduction to your firm, and it should have the firm’s name, logo, mission statement, partners’ names, credentials, and an enticing CTA button.
- Services page- This page should have all the information regarding your services.
- About page- This page will have all the credentials and photos of all the lawyers, the firm’s history, success, goals, and areas of expertise.
- Contact us page- This is for the visitors to contact you for booking consultations. A contact form is a must-have on this page, as the information of when you will respond.
- Case studies- These will detail the cases you have won for your clients. Case studies will entice new users to put their trust in you and use your legal services for themselves.
What are the necessary steps to build a law firm website?
- Selection of domain name- A domain name has to be selected. That is how the visitors will find you on the web, and hosting service is also required.
- Selection of hosting service- The hosting plan contains all the files that make up the site. They come in a range of affordable hosting plans. Once you sign up with your preferred one, you will receive an email that will have the details of your account. There will be a login link to the hosting account. You must provide your login details like password and name to log in to your account.
- Selection of Template- Choosing the right template that will suit your website is the next step. One can test and try themes that will best suit your firm.
- Selection of Design- After selecting the template, it is time to pick good high-quality images representing the firm. Each page of the website should be consistent, and the fonts and a uniform color pallet give a professional vibe.
- SEO(Search Engine Optimization)- This is the most important part when developing a website. An SEO-optimized website will increase the chances of ranking on Google, Bing, etc.
- Test- Before you can publish your site, test it on all fronts, check the site speed yourself and others as well and rectify any mistakes, and then publish your website. Then publicize your site, and promote it so everyone can know about it. Email your colleagues. Maintaining the website after the launch is important and monthly publications of content help to keep the website fresh and updated.
Bottom Line
Website making is very tiresome and takes days and months of hard work. But if you have proper knowledge about building a website, it can turn the time in your favor. Lawyer seo has to be done efficiently to rank the website in Google.