Google has a habit of rolling out a new update all of a sudden which causes many SEO experts and practitioners going errand and spend sleepless nights to keep things back on track for their client’s website’s ranking.
The truth is that there is not much that one can do other than putting up those changes. The fact remains the same that Google still is the leading search engine in the world with a whopping market share of 90.4%. When it comes to making the fortune of a site online, page rank is one thing that cannot ever be ignored by the SEO communities.
Google has recently come up with its Broad Core update 2019 on 3rd June. The official announcement of this update came online just a day prior while it ran live. The announcement was first published on the Twitter handle of Google Search Liaison.
When it comes to crafting a solid SEO strategy for making your site Core Update proof, it’s vital to know what Google’s Core Update is all about-
The Core update is not focused on specific issues. For example, Pigeon update was mainly focused on SEO spam where Penguin had a lot more to do with link related Spam. The Core update is broad, which covers a large area of SEO and involves tweaking the main algorithm.
Google has emphasized on the fact that there’s nothing as such is needed to do by the site owners to fix their sites. If you don’t have hand-on knowledge of web development or designing, you should use a professional web development service this purpose.
The update is not aimed at any defined niches and, is not only about the quality of the website.
Sites that have started to ranking low after rolling out this update have nothing to do as of now apart from checking the quality and relevancy of the content on their site.
What we have come to know that Google has modified the importance of some of the crucial factors–
- The value of keywords on H1tags has been increased by 2%.
- The values of HTTPs have been raised by 8%.
- The importance of keywords in the title tags have been decreased by 9%.
- When it comes to calculating the page rank, the D value has been changed from .80 to .75.
- When it comes to retrieving the logged-in users, the traditional method has been changed from TF-PDF to TF-iDUF.
Some Noticeable Changes That Have Started To Show Post The Core Update:
While some users reported positive growth in traffic, others have reported sudden drops in rankings to post the Core update.
Almost every industry has been witnessing the plumage in their traffic.
Some of the websites reported that the traffic on their desktop site surged noticeably while there has been no significant change in the mobile sites.
Things That You Should Do If You See Ranking Collapses After The Update:
If you see the trends, you will realize one thing that Google always pays a great value to the sites that provide users with the best quality of content.
If the webmasters know how Google evaluates their high-quality content along with various parameters required for the content which can be considered as high quality, then only they will be able to get their old position back after even losing ranking due to any Google update.
E.A.T Rating –
E.A. T stands for Expertise, Authority, and Trust.
E.A.T determines the value of a website. Quality rates always consider the E.A.T of a website. Based on judging how good your page or website provides what your users need, Google determines your site’s ranking.
When it comes to improving the E.A.T rating for Google Algorithm Update June 2019, here are the things that you should follow–
1. Make Sure You Include Author Bio in All Your Blog Posts:
Reliability of the person who is providing information to the users, is highly essential for Google. Especially for the sites that come under the YMYL category, the reliability of the author is vital. The websites coming under YMYL include wellness, finance, and health care sectors.
2. Remove All The Duplicate/Scrapped Content:
When it comes to determining the E.A.T score of a website, Google analyzes the pages and posts of a website. If you are using scrapped or plagiarized content from another site, most chances you might get hit by Google’s algorithm update. Google can quickly identify re-written content, and that’s why Google always prefer content written by the Subject Matter Experts (SMEs).
3. Spend More Time in Personal Branding:
You must ensure that your website has the “About Us” page. Using positive reviews and positive testimonials are an excellent way to promote the trustworthiness of your website both within site as well as outside the site. If you have a YMYL site, you must display the customer support information and contact details.
4. Focus On The Quality of Your Backlinks:
Google always encourages websites to use high quality of the backlink. When it comes to building backlinks for your website, the quality of the backlinks still counts more over the quantity. Paying more attention to spammy blog commenting and using PBN’s backlinks always welcome the agony of Google and damages the E A T ratings. Put more focus on high-quality blog posting on authority sites on your niche and use techniques like broken link building as your SEO strategy.
5. Make Your Site Secured With HTTPs:
Security is one of the areas where Google pays a substantial amount of attention. Google has been pushing sites to get SSL certificates. There has been a crystal clear sign that Google values the privacy and security of the users, and that’s the exact reason why Google Chrome consider all the non-HTTPs site as insecure.
So, if your website has recently gotten hit by the Broad Core Algorithm, it’s high time you should change your SEO approach. You should focus more on implementing the steps mentioned above for improving the rankings of your website.