Marketing is the lifeline of all businesses, and the digital age has made it more critical. The right mix of content, SEO, and social media can make or break a business. While most companies understand this, they often don’t realize the power of photography in digital marketing.
Product photos are essential for any business selling physical goods, but lifestyle and brand photos can be just as important. When focusing on digital marketing, consider using photography to:
- Build brand awareness
- Showcase company products
- Increase customer engagement
- Generate leads
- Improve SEO
What tricks can you use to ensure your photos convey the right message? How do you use photography to build your brand? Here are a few tips:
Use Self-Editing Apps
To consistently produce high-quality photos, download a self-editing app like the selfie editing app Facetune. It enables you to edit pictures to match your brand’s specific aesthetic. Just remember to keep your edits subtle.
You don’t want to end up with a completely different-looking photo that doesn’t represent your brand well. Additionally, ensure you use the same editing techniques across your photos to create a cohesive brand identity.
This is especially important when using lifestyle photos. You want your audience to recognize your brand when they see the images outside your website or social media platforms.
Choose Your Subjects Wisely
When taking brand photos, make sure the subjects match your brand identity. If you’re a fitness brand, use pictures of people working out or living an active lifestyle. For a fashion brand, use photos of stylish and well-dressed people.
Stick to photos that resonate with your target audience and help them see your brand in a positive light. Avoid taking photos considered controversial or offensive. Remember, your photos represent your brand as a whole, choose wisely.
Focus on Quality and Creativity
Your photos should be high-resolution, clear, creative, and visually attractive. There are a few ways to achieve this:
Invest In a Good Camera
It doesn’t mean you need to break the bank and buy a professional DSLR camera, but you should ensure it produces clear, high-quality photos. Check the reviews before purchasing a camera and determine if it will work well for your needs.
Hire a Professional Photographer
If you want to ensure your photos are top-notch, consider hiring a professional photographer. It will cost some money, but it’s worth it if you want to use photography as the primary marketing tool.
Edit your Photos
Editing photos produce high-quality results that match your brand identity. As mentioned, use a self-editing app like Facetune to ensure the images are well-edited and look professional.
Be Creative
When taking brand photos, get creative with your shots. Think outside the box and experiment with different angles, locations, and lighting. The more creative you are, the more likely you will produce visually interesting photos that capture your audience’s attention.
Pay Attention to the Details
The details in your photos are just as important as the overall composition. Make sure the background is clean and clutter-free. Doing this makes your subjects stand out and conveys a sense of professionalism.
Pay Attention to the Lighting
Poor lighting ruins a photo and makes it appear blurry or unappealing. If possible, take photos outdoors or near a large window. When indoors, use artificial lighting to your advantage. Experiment with different light sources and placements until you find a setup that works well for your needs.
Practice Makes Perfect
It might take some time to get the hang of taking great brand photos, but practice makes perfect. Work with professionals or invest in quality equipment for that professional and eye-catching edge.
Most importantly, focus on your brand identity, stick to a cohesive style, and be creative. Set aside a budget for the photography to ensure you’re getting the best possible photos for your brand.