No matter what, the eCommerce industry is booming with a whopping 34% YoY growth rate. And not to forget, the recent pandemic has given a tremendous boost to this growth.
That being said, according to a report from Adobe, nearly 64% of the users bounce back from an eCommerce website if its design is not friendly.
Clearly, the need to create and optimize a user-friendly interface is highly pronounced now, more than ever.
But, how do you do it?
Prioritize Important Information
Inarguably, a user’s first preference is to visit a website that has more popularity. And competing with bigger brands is not so easy, as we all know that.
Nevertheless, key information and updates being shared with the users can help gain the user’s trust. Especially, at times like this when people are more concerned about the Covid situation.
It is not only the information and updates but the placement as well, that is important. In other words, key updates and information must usually be prioritized above everything else. You can mention the offers, discounts, working hours, shipping procedures, and other important information at the top of every page. This would surely have a positive impact on users.
Simplify Sales Funnel
According to a report from Business Insider, in the year 2015, nearly $4 trillions worth of merchandise were left in the cart. And most of them were actually recoverable. So, what actually went wrong?
Experts speculate that most of the time, a complicated checkout process is a buzzkill for online buyers. Perhaps, this is one of the reasons you read this article since you are experiencing something like this too. Nonetheless, there are possible ways to simplify the sales process.
For instance, eliminating unnecessary landing pages, including automation and AI structures to your website, and many more such tools have proven their worth in this regard.
State Return/Replacement Policies
One of the biggest concerns for online shoppers is the replacement or the returns of the products they buy. In most cases, the buyers are unaware of the policies from online sellers.
This not only earns a bad reputation for the brand but also results in losing potential repeat customers. It is understandably important to mention the return/replacement policies clearly.
What you can do is, rather than creating a separate page for return/replacement policies, you can include them on every product page. It’ll not only help earn customers’ trust but also help with the SEO of your webpages.
Involve With User-Generated Content
Lastly, a lot many online shoppers prefer leaving behind reviews and feedback for the products they buy. This is also known as user-generated content and is impeccably crucial for boosting a page’s authority online.
However, it is noteworthy that user-generated content alone cannot work for any business. The business must also, in response to the reviews, questions, and feedback, indulge in conversations.
To put this into perspective, you can respond to the questions that your customers are asking. Or you can go a step further and encourage your customers for one-to-all conversations by reverting to their reviews.
In short, the user experience is not what you feel right, but what your customer feels is right. It is all about prioritizing your customers above all.