Today, many companies are turning to the Internet to bring part of their business online and gain additional sales from it. Promotion of goods, services and companies to the Internet audience is a very effective direction in business development. If you are not using it yet (which is a bit strange), then it’s time to use this promotion channel. Indeed, many companies successfully use these tools, sometimes without even knowing it. In order to clarify, the Vip-Writers experts decided to clarify what digital marketing and online marketing are and which their tools should be used by you to promote your business successfully.
What is digital marketing?
It is a brand promotion and customer acquisition with the help of all possible digital channels – social networks, Internet, e-mail newsletter, contextual advertising, content marketing, etc. It also uses other tools to help attract customers from offline media – SMS, mobile apps on phones. In short, this is a comprehensive promotion of a product or service through various types of marketing (online + offline).
So, what an online marketing is? Often these concepts are mixed up, however, for the successful introduction of tools, it is necessary to clearly understand what is what.
According to the definition, it is clear that digital marketing is a wider than an Internet marketing concept. That is, internet marketing is nothing more than an integral part of digital marketing. Online marketing is only responsible for online tools, while digital marketing is about online tools and all sorts of offline marketing tools.
The benefits of digital marketing
Engaging with a wider target audience;
Information is delivered to a larger number of potential customers in a short time;
More powerful impact on the audience;
Increasing brand awareness and customer loyalty to it;
Transparency of the measurement of marketing campaign results and the ability to make adjustments in real time;
Lower costs compared to traditional advertising.
In order for this type of marketing to work effectively, you need to know and lure the main tools of digital marketing.
Social networks. Communicate directly with your current and potential customers, involving them with the help of posts and targeted advertising. Create interesting and useful publications. Contests and polls attract the attention of the target audience and has a good effect on brand awareness.
Blogging. Regular writing of useful articles also has a positive effect on attracting attention and loyalty from the target audience side.
Mobile applications. Mobile applications are designed to make it easier, faster and more convenient for the user to find the information he/she needs, as well as to order goods and services. Thus, a person in a few clicks on his/her phone gets what he/she needs.
Email distribution. Allows you to share news, articles and offers. With the proper audience setting, e-mailing brings excellent results.
SEO. Search engine optimization takes a lot of time before the first results appear, but at the same time it is less expensive than contextual advertising. Having spent time and considerable strength, this channel will attract a huge number of customers over a very long period of time.
Contextual advertising. Requires a lot of investment. However, its strength is in almost instantly receiving customers immediately after the launch of the advertising campaign.
Native advertising. Collaboration with popular bloggers brings companies incredible results. The main advantage of this digital marketing tool is the lack of direct advertising. Brand information is perceived easily and unobtrusively.
MASS MEDIA. Publications on popular news sites, in which there is the right audience, increase awareness and credibility of the brand.
What do digital marketers do?
It all depends on the focus. So, the SMM-manager is a specialist who promotes a company, brand or product in social networks. SEO-specialist is engaged in the promotion of Internet pages in search engines. His/her task – to make the site attractive for “search engines”. Content Manager – a specialist in the creation, distribution and creation of the content of materials (content), editor of sites. PPC-Specialist – specialist in contextual advertising. Email-marketer – a specialist who creates and distributes electronic mailings.
Online marketing and its tools
Online marketing is marketing and commercial activity on the Internet, affecting all elements of the marketing. This is a set of measures to promote goods on the Internet.
Top Online Marketing Tools
- Selling site
The site must sell, only then it will be a truly effective internet marketing tool. You need to reveal the advantages of the sales offer, the differences from competitors, tell about the benefits for the customer and immediately dispel possible doubts. A high-quality website will become your additional sales channel.
- Contextual advertising
- Organic promotion. What is called seo-promotion.
- Banner advertising
A great way to instantly increase the number of visitors and sales. It is important to find the desired site/resource where to place the banner.
- Social networks
Use social networks fully. Communicate with your customers, hold promotions, contests. Post interesting content, trade offers and sell.
- Video Marketing
Videos are able to attract new audiences to your offer by being hosted on third-party resources.
- Remarketing and retargeting
This internet marketing tool allows you to re-apply with your offer to people who have bought something from you, left your email address/phone number or were just on your site. By installing a small code on your site, you will collect a database with visitors who came to your resource. This will allow an advertising campaign aimed not just at the target audience, but at people who are already familiar with your sales offer, but did not have time to decide to place an order. Such reminders are extremely effective.