No one knows how Google ranking algorithms work, but can only form ideas based on SEO practitioners’ experience. Google uses more than 200 ranking factors and numerous other factors that indirectly influence its decisions in choosing websites for filtering against search queries. One of the factors that play a critical role by influencing the ranking prospects is the Domain Authority of DA, which, despite not guaranteeing to rank indicates the higher possibilities in doing better than others.
What is Domain Authority?
Domain authority is a metric that the experts of SEO Consulting Services provide their clients with the online authority that the website wields, which can impress search engines and push up the ranking. The domain authority is measured on a scale of 1-100, and higher is the score, greater are the chances of your website ranking better in search results which can drive more organic traffic to the site. Google introduced PageRank to measure the importance of websites and webpages. It inspired many companies like Moz, Ahrefs, etc. To devise a similar tool to gauge the extent of authority or credibility enjoyed by websites. Domain authority is like a simulation of PageRank that considers all known factors that can influence ranking and assign a score for domains that can be useful for comparisons.
The various aspects of Domain Authority (DA)
The concept of Domain Authority might sometimes appear confusing because websites with high DA can rank low and vice versa. When websites with high DA rank low, one of the possible causes could be that Moz does not consider Google penalties. Sites that attract the Google penalty will lose its ranking while the DA remains high. It is even not unusual to see that websites with low DA rank well because DA scores are just an approximation and not a true reflection of the abilities of sites. This is understandable because DA uses only 40 factors compared to more than 200 ranking factors used by Google.
DA depends on a logarithmic scale, which increases the difficulty level as you progress and the reason it takes less time to move the score from 30 to 40, but it is much time taking to move from 69-70. Since DA can change frequently, you must not consider it as a metric to evaluate your SEO performance but only as a website metric for comparing different domains.
1. Improve the calculation method of Domain Authority
The number of external links pointing to your website, its quality, and its relevance, together with the quality of your website content, are factors considered for determining Domain Authority. Besides, the social signals generated by your presence on the social media and your website performance, are all considered for calculating DA. Websites with higher authority attract more incoming links, and when they link to other sites, they pass on the DA to them.
2. How to improve Domain Authority
To improve your Domain Authority, you must have a clean and strong profile and work for its improvement by taking steps like working on your off-page SEO, On-page optimization, and technical SEO. You must also create a mobile-friendly website, improve the page speed, and increase your social signals.
3. Focus on off-page SEO
Take steps to improve your backlink profile by acquiring high quality and relevant links from websites that have high DA and gather links across some unique domains that will make your profile more reliable and help to improve your ranking. Periodically check your link inventory and remove links of poor quality while checking the link quality before acquiring it. Create great content to attract links naturally and build relationships with authoritative websites to collect high-quality links to strengthen your link profile. Reaching out to webmasters is another way to garner quality links.
4. On-page optimization
There are lots of things to do when doing on-page optimization. Begin by optimizing titles and descriptions, and besides using proper headings for your content, insert keywords in the titles and headings to increase the chances of improving ranking. Optimize the URL structure and use permalinks optimized for SEO. Avoid keyword stuffing and use keywords naturally in the content while ensuring its correct placement that draws maximum attention. Add internal links to your web pages to help viewers navigate the website smoothly and access more useful information. Make use of featured snippets to gain high visibility and improve ranking.
5. Go more high- authority links
Stunning, I know, however that is the bottom line. Connections from high-authority locales pages despite everything convey critical positioning force, and they drive both Domain Authority and Page Authority. Regardless of whether you decide to disregard DA, you realize high-authority joins are something worth being thankful for to have. Getting them is the subject of thousands of posts and in excess of a few full-length books (well, alright, books — however, there’s most likely a novel and highlight film in progress).
6. Get fewer spammy links
Our new DA score improves employment of limiting awful connections, as Google plainly attempts to do. Note that “awful” doesn’t mean low-authority joins. It’s completely normal to have a few connections from low-authority spaces and pages, and by and large it’s both important and helpful to searchers. Moz’s Spam Score is entirely unpredictable, yet as people we naturally realize when we’re pursuing bad quality, low-importance joins. Quit doing that.
7. Improve your technical SEO
To launch your SEO campaign on a firm footing, ensure that you do your technical SEO right from the beginning without taking any chances. Once you have all things in place, it saves time and focuses on other aspects of the campaign. Since technical SEO impacts your Domain Authority as well as rankings, you cannot take it lightly.
8. Create a mobile-friendly website
It is mandatory to have a mobile-friendly website to reach out to the masses as the majority uses mobile devices to search the internet. Moreover, Google has declared that it considers mobile-friendliness of sites as a ranking factor and has even moved towards mobile-first indexing, which makes it imperative to make your website completely accessible and usable for mobile users. The extent of the mobile-friendliness of your website impacts the DA score.
9. Speed up the website
Everyone loves speedy websites and expects pages to open under 2 seconds. The speed of your website impacts its popularity, and Google considers website or page speed as a ranking factor. Speedier is the website, more is its attraction, and higher is the Domain Authority. Speedier sites attract more traffic that increases lead generation, conversion, and sales. In addition to using a reliable hosting service, you must optimize images, use a caching plugin, and CDN to improve page speed.
10. Enhance your social signals
The impact of your social media presence is vital for SEO. Despite Google admitting that social signals are not part of its ranking algorithm, there is a visible correlation between high ranking pages and the social signals it generates. Be active on social media and establish your authority.
Have the patience to see your hard work bear fruits because it takes time to build Domain Authority.