What is PNG? [Why is it better for social media]

Someone must have already asked you: “can you send me the logo in PNG?”. However, many people end up reproducing these lines (and I even get it in Word!), Without knowing exactly what a PNG is or even in practice,  why it is better for social media.

But if you always go on making images in other formats without problems, why change? All formats are important. However for a more effective result on social media – amid an immense list of daily tasks and being at peace after posting – consider inserting PNG files into your life.


What is PNG?

PNG stands for “Portable Network Graphics“, and as the name gives us clues, it is an acronym designed for files to be easily shared via the internet.

You must be thinking: “ok, but JPG does the same, doesn’t it?” Yes, but like PNG, JPG is a compression format used to reduce the weight of files. However, in doing so, PNG does not lose much quality.

Why PNG is better for social media?

Since 1995 he has been among us, supplying a demand (today’s memes that say so) for a file format that accompanies the technology of the screens. All thanks to its ever broader color spectrum, meeting a demand that GIF, which arose previously, did not fulfill.

In addition, it is considered the best simply because PNG – more specifically PNG-24 – is based on the amount of colors in the image and has transparency support. Thus, the result is more faithful to the original file, including the chromatic aspect.

For example, if you generated an image, in orange, and the color appears to have pixelated borders, just save the file in PNG and it will solve these mysteries of everyday digital graphics. PNG gives us greater security in this regard.

Perhaps the only time you should reevaluate whether you are using a PNG or JPG file is when the image is weighted. PNG files are usually heavier . Having no such restrictions, I recommend always using PNG in your files for web and social media.

Lossless compaction, both in terms of color and quality. File size larger than JPG.
Ideal for those who need to share the same file with countless people – a logo, for example. It can cause slow image loading if used on websites.
Only alternative that allows the visualization of image transparency. It does not have native EXIF support .

With information: Adobe