Best time to post on Instagram

To become an influencer on Instagram, taking good pictures and creating a convincing editorial plan may not be enough. Making a beautiful picture, with the right light and the right angle, in fact, is of little use in the case that there is nobody who can see it. Although Instagram now has almost a billion unique users per month, it may happen that your image goes unnoticed and does not get the success it deserves. It is therefore essential to know the best times to publish on Instagram, in order to maximize results in terms of likes and new followers.

As shown by various research, in fact, publish at 8 in the morning instead of 14 or 18, really makes the difference. In short, if you want to succeed, increase your followers and make money on Instagram, you must know first of all how to program your posts at the best times to publish on Instagram. If you’re wondering when to publish on Instagram, you’ve come to the right place. In fact, I too deepened the subject in order to improve the performance of my profile and I obtained some empirical data that could be of great help. In this guide, I’ll tell you what they are. You agree, then you just have to start.

Best times to post on Instagram

In the following paragraphs, I’ll try to explain how to find the best times to post on Instagram related to your account. This is not the “usual” guide made of data extrapolated from who knows what research and sold as if they were the absolute truth. What I want to do is provide you with some ideas to help you understand the preferences and behavior of your followers.

In this way, you can get useful data to understand when posting photos on Instagram. Ready? Great, so take a few minutes of your time and pay attention to what I tell you. This could be the passage you miss to become an influencer.


Better time slots

According to various statistics and research, the best times to post on Instagram are between 12:00 and 14:00 and between 19:00 and 22:00. The moments of greatest activity on the photographic social network are recorded in those time slots.

As you may have guessed at first glance, it is not a matter of random hours, but they correspond to the time of lunch and dinner. That is, at times when we tend to pull the plug from work and try to relax.

The first clue to understand the best times to publish on Instagram, therefore, comes from market research. If you can, publish your posts just before lunch or just before dinner. Alternatively, program them. By doing so, you should immediately improve the performance of your account.

Time zone

The best times to post on Instagram may also be affected by the time zone. In fact, it may happen that most of your followers live in a foreign country, very far from where you are. There will therefore be a completely different time zone.

If this is the case, you should adapt the publication times shown above to those of the time zone of a given country. Calculate the times well and be careful not to confuse you: you could maybe be wrong and share the time of dinner to post that you wanted to publish at lunch or breakfast.


The best times to post on Instagram, however, also depend on your audience, or your followers. To be able to understand when to publish on Instagram, you should first of all know their habits. After that, you can adapt your editorial plan and that of publications based on their presence. To do this, simply consult the Insight data, which the social platform owned by Facebook makes available to all users with an active company account.

Moreover, it allows you to have the verified (blue check) and, in fact, to access the statistics. To activate it, simply access the app Settings.

Once you have put the business profile, check the statistics and check the most active times. Based on these, publish photos, videos and stories. In this way you will be able to maximize your views, reaching a wider audience.

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