Whenever you search for anything related to SEO, you’ll always find the articles that tell you to use quality content on your website to increase organic traffic.’ Yes, it is indeed, true.
Have you ever wondered why digital marketers are talking about quality content practices when all you want is information about search engine optimization? The reason behind it is that content and SEO both complement each other. You need brilliant SEO tactics as well as content to enhance brand visibility.
To break your myth, you can not generate website traffic just with content creation. You need to implement SEO strategies in your content to make an impact on the search engine. Otherwise, all your efforts will go to waste.
Are you getting confused? It’s all right! Read the whole article, and you’ll have all the answers to your queries. Let’s go.
Difference between SEO and Content creation
Let’s start with the basics. It may not seem like but, SEO and content creation are quite different from each other. To simplify it for you,
- SEO is more technical and is related to on-page and off-page strategies. When you use SEO, you ensure that the title, meta description, URLs, keywords of your website are proper. Besides, ensuring that your site is mobile-friendly, loads faster, and is easy to use is also part of SEO.
- On the other hand, content creation is a broader concept. It is a way to talk about subjects that your audience is trying to find. It could be promotional or informational. The experts at SEO Design Chicago suggest that creating content changes, depending on the type of platform you are trying to target.
While there is much difference between the two, how do they act like soulmates when it comes to digital marketing. Let’s find out.
How content creation complements SEO?
Now that you have understood the difference between both, let’s look at how content marketing fits well with SEO.
Generally, for your website to grow and generate more traffic, you need to use various SEO tactics such as keyword placement, backlinking, meta description, etc. However, for better implementation of these tactics, you need content.
An SEO strategy cannot excel if there is no content. You want to use keywords to attract the target audience. Content marketing will help you use those search queries to be a part of content naturally.
For instance, if you want to use keywords to track the website ranking on the SERPs. How will you apply keywords in the first place? The answer is with ‘content creation.’ You need to strategically fit the keywords in your content to attract the audience you are targeting.
Similarly, with link building, you need to use your content wisely to build links. With good content, your DA score improves, which increases your chances of ranking higher in the SERPs.
Moreover, search engines also require fresh and consistent content to make your website rank higher on SERPs.
To Conclude, Content creation and SEO are two different concepts but to successfully create brand awareness and generate organic traffic. It would help if you used both smartly. SEO experts need to understand how to use content wisely for your benefit and vice-versa.