In addition to bringing quality content, another aspect of the popular photographic social network to take care of is absolutely the bio. In this tutorial today, we will explain in detail how to write a perfect Instagram bio following the suggestions you find in the next lines.
Premise
At the heart of every Instagram profile is the bio. The developers of the social network offer 150 characters to introduce you and give a reason to new visitors to follow you and interact with your brand.
Specifically, the Instagram bio shows visitors who you are, what you offer and why they should be interested. Therefore, it is worth investing some free time to design it at its best.
A bio created ad hoc highlights the personality of your brand and in a sense “forces” users to take action, whether it is to click on the button, press on the link, visit your shop or simply follow your account.
Of course, to make the profile as complete as possible, in addition to the bio it is necessary to take care of the other aspects such as the name, the username, the category to which your account belongs, enter contact information and choose the functionality to apply to the Call to Action Button.
How to write a perfect Instagram bio
To make the most of your bio, you need to take advantage of creative ideas using all 150 characters available.
The bio is an introduction to new followers. Surely, boring words will not invite people to click on the Follow button, scroll through your feed or perform other operations. So the bio is an opportunity to tell everyone who you are and what your brand does. For example, you can report the promise of your brand or special abilities. If you have difficulty, we recommend that you rely on a good copywriter.
Adding hashtag to your Instagram bio is a great way to connect to content posted on the social network. For example, you can add a hashtag related to your brand to promote and collect content generated by other users.
It is also possible to insert a tag that highlights an ongoing promotion or contest. Be careful not to use a hashtag blocked by Instagram.
Emoticons can convey a message to potential followers in a special and friendly way. They are a great way to highlight the personality of your brand and provide key details using a single character. Besides this, emojis are a great way to not compose a text-only bio.
For example, you can use the phantom emoticon ( 
) to tell users that you are on Snapchat, the pin of the position ( 
) to be inserted in front of the name of the country of residence or at the address, the mail ( 
) in front of your e address mail, the finger pointing down ( 
) to highlight the link placed in the last line or the flags ( 
) to indicate the main base of your brand.
How to write a perfect Instagram bio? Another piece of advice we give you is to use spaces and breaks to make the bio much more orderly. In this case, you can use a note app to create the bio and then copy and paste it into the appropriate field on the Instagram app.
What is the first thing you want people to do after visiting your Instagram profile? For example, you could encourage them to buy or book one of your products, sign up for the newsletter or visit a specific Facebook page. In this case, you can create a call to action that is closely related to your goal (eg Visit our website or Visit our official Facebook page). Be careful to create a call to action that aligns with the clickable link in the bio.
Other tips we give you to create a perfect bio are:
- Write a funny bio.
- Use custom fonts (Instagram only supports one font but there are some third-party tools that allow you to use others. We recommend using the Instagram Fonts website accessible from any browser).
- Add special characters besides emoticons (eg ★).
- Take advantage of quotes because they are a great way to express an idea or create a kind of connection with like-minded users (just do a Google search to find different ones).
Doubts or problems? We help you!
If you still have any doubt or suggestions related to this article then feel free to leave a comment in the box below or contact us via our dedicated page.